PPC Management Services
Turn your online store into a 24/7 sales machine.
PPC Management Services
Performance-Driven Campaigns with Full Transparency and Human-Led Optimization
DesignoMate manages PPC programs for B2B, SaaS, and eCommerce brands that require predictable lead generation, efficient acquisition costs, and accountable performance management. Our approach is structured, data-driven, and fully transparent. We operate inside your ad account, optimize daily, and align campaigns directly with your revenue goals.
Pricing, Engagement Models & Contract Structure
Clear Pricing Based on Business Type
We use two engagement models depending on your business category:
For B2B / SaaS (Lead Generation & App Install Campaigns)
- Fixed Monthly Management Fee
This structure ensures stable budgeting. Pricing is based on scope, funnel complexity, and campaign volume—not your ad spend.
For eCommerce Businesses (Sales & ROAS-Driven Campaigns)
- 10% of Monthly Ad Spend
A scalable model aligned with revenue growth and seasonal variations.
Minimum Ad Spend Requirements
We do not impose arbitrary ad-spend thresholds. However, we will recommend a strategic minimum budget based on:
- Industry competitiveness
- Target geography
- Conversion intent and volume goals
This ensures campaigns can actually exit the learning phase and deliver meaningful data.
Setup Fees
No hidden setup fees.
If an account requires restructuring or new asset creation, this is communicated transparently before onboarding.
Contract Terms & Cancellation
- We offer flexible terms depending on project scope.
- No long-term lock-ins unless the client specifically requests multi-quarter retainers.
- Cancellation can be done with a 30-day written notice to ensure orderly transition and reporting handover.
Understanding the “True Cost” of PPC
There are two separate cost components in any PPC program:
- Ad Spend — paid directly to Google, Meta, LinkedIn, etc.
- Management Fee — paid to DesignoMate for strategy, optimization, testing, and governance.
We never mix or obscure these costs. You always know exactly what portion of your investment goes toward media vs. management.
Is PPC Expensive?
PPC is performance-based. Cost is a function of competitiveness, not agency pricing. Our role is to ensure every click is accountable, tracked, and optimized against measurable outcomes.
Account Ownership & Full Transparency
Ownership
You own the ad account.
You retain all historical data, campaigns, and audiences—even if our partnership ends.
Access
You receive administrator-level access at all times. Nothing is hidden.
Payment of Ad Spend
You pay Google, Meta, and other platforms directly. We never handle or reroute your media budgets.
Transparency Practices
- No fee padding
- No margin taken on ad spend
- No undocumented automation
- Clear reporting with every optimization explained
Scope of Work: What Our PPC Management Includes
The following deliverables form the core of every PPC engagement:
Account Audit & Campaign Architecture
- Complete analysis of your existing account structure
- Identification of wasted spend, structural issues, and opportunity gaps
- Redesign of campaigns into clean, intent-aligned frameworks
Keyword Research & Negative Keyword Lists
- Extensive keyword mapping based on transactional intent
- Continuous expansion and pruning
- Real-time negative keyword management to eliminate waste
Audience Targeting & Geo-Targeting
We define precise audience segments based on:
- Buying intent
- Industry qualification
- Geographic relevance
- Funnel stage
- Behavioral and demographic indicators
Ad Copywriting & Creative Development
We produce:
- Search ad copy
- Responsive search ads
- Ad extensions
- Creative briefs for display and social ads
If visual creatives are required, we coordinate with your brand team or provide them as an add-on service.
Landing Page Optimization (Included)
Our PPC management includes:
- CRO recommendations
- Structural improvements
- Messaging alignment
- Form optimization
- A/B testing of key elements
Full landing page design or development is not included in the base retainer, but available as a separate service.
A/B Testing Framework
We continuously test:
- Ad headlines
- Descriptions
- CTAs
- Landing page variants
- Device targeting
- Bidding strategies
- Audience combinations
Remarketing & Retargeting
We build and manage remarketing funnels across:
- Google Display Network
- YouTube
- Meta platforms
- LinkedIn (if applicable)
Brand Alignment
If you have an existing logo and brand identity, all PPC assets will align with your guidelines.
Full branding is not included in PPC retainers.
Execution Strategy: Human-Led Optimization, Not Automation
Reddit concerns about agencies “setting and forgetting” campaigns are valid. Our model is different.
How Often We Optimize
Human optimization occurs 5–6 days per week, depending on spend volume, data velocity, and seasonality.
Use of Automation
We use automation only where it adds value:
- Smart bidding models
- Automated rules for thresholds
- Dynamic search ads (when applicable)
Tools We Use
We use only industry-standard platforms:
- Google Ads
- Google Analytics 4
- Looker Studio
- Meta Ads Manager
- SEMrush / Ahrefs for keyword research
We do not lock clients into proprietary tools or internal dashboards that obscure data
Strategic Framework
We apply structures based on your business model:
- Consolidated campaigns for high-volume eCommerce
- Intent-based segmented campaigns for B2B
- SKAG-style groupings where data volume justifies it
- Multi-layer retargeting funnels
- Full-funnel acquisition pathways
All strategies are customized. Nothing is templated.
Reporting, Communication & Governance
Reporting Cadence
- Monthly performance reports
- Weekly insights summaries (optional)
- Custom Looker Studio dashboards for real-time visibility
Communication
- A dedicated account manager
- Scheduled calls (weekly, biweekly, or monthly based on scope)
- Direct communication channels for urgent actions
Governance Standards
- Every optimization is documented and tied to a performance rationale.
Metrics We Report
We focus on actionable business KPIs, not vanity metrics.
For B2B / SaaS:
- Cost per Lead (CPL)
- Sales-Qualified Leads (SQLs)
- Pipeline influence
- Conversion rate by funnel stage
For eCommerce:
- ROAS
- AOV
- Cost per Purchase
- Incremental revenue
- SKU-level profitability
Platforms We Manage
DesignoMate manages PPC programs across:
- Google Search & Display
- Google Shopping
- Performance Max
- YouTube Ads
- Microsoft Ads (Bing)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads (optional)
- Amazon PPC (on request)
Industry Experience
We have experience in:
- SaaS
- B2B services
- Healthcare
- Legal
- Manufacturing
- Education
- Real Estate
- eCommerce (D2C & marketplace brands)
PPC vs. SEO: Clear Distinction
PPC
Paid traffic, immediate visibility, controllable acquisition, cost per click model.
SEO
Organic traffic growth, long-term compounding returns, technical and content-driven.
Both are complementary but not interchangeable. PPC provides speed; SEO provides sustainability.
Is PPC Right for Your Business?
Reporting Cadence
- You require predictable lead flow or revenue
- You have product-market fit
- You can allocate budget consistently
- You need to scale acquisition within a defined cost target
- You want measurable and accountable performance
PPC is not recommended if:
- Your business lacks a clear offer
- You have no landing page or funnel in place
- Your sales process cannot handle volume
Why Brands Choose DesignoMate
- Transparent pricing
- Human-led daily optimization
- No hidden work, tools, or automation
- Structured testing frameworks
- Clear governance and reporting standards
- Full account ownership retained by the client
- Experienced team across B2B, SaaS, and eCommerce
- Custom strategies—not prebuilt templates
- Real communication, not ticket-based management
Your PPC Program Starts with a Diagnostic
Every engagement begins with:
- Account audit
- Competitor analysis
- Funnel review
- KPI mapping
- Budget allocation plan
Frequently Asked Questions
Do I own the account?
Yes. You retain all data and access permanently.
How often do you optimize the account?
Daily, with strategic adjustments multiple times per week depending on data volume.
Do you provide landing pages?
We provide optimization and CRO support. Full landing page design is a separate service.
Do you hide fees in ad spend?
No. You pay platforms directly.
What industries do you support?
B2B, SaaS, eCommerce, legal, healthcare, real estate, manufacturing, and more.
How long does it take to see results?
Typically 30–90 days depending on budget, funnel maturity, and historical data.
Do you use proprietary software?
No. All data remains open and accessible.