E-Commerce & Retail PPC Management Services
Turn your online store into a 24/7 sales machine.
E-Commerce & Retail PPC
Profit-Focused Campaigns Built for Scalable Revenue Growth
DesignoMate manages performance advertising for e-commerce and retail brands that require predictable sales, measurable ROAS, and transparent, accountable execution. We operate inside your ad accounts, optimize daily, and drive revenue using structured, margin-aware strategies across Google Shopping, Performance Max, Search, Meta, and more.
This page outlines our exact processes, deliverables, governance standards, and the transparency practices we follow for every e-commerce PPC engagement.
Trust, Ownership & Transparency (The Red-Flag Filter)
Who owns the Google Ads account?
You do.
Your business retains full ownership of the Google Ads account, Merchant Center, and all associated data. If we part ways, you keep all campaigns, audience lists, feed setups, and historical data.
Do I have full administrative access?
Yes. You receive administrator access at all times, and you can log in to view every change, adjustment, and asset.
Are your practices fully transparent?
Yes.
- Ad spend is paid directly to Google.
- Our management fee is separate, clear, and never embedded in your media costs.
- All optimizations, changes, A/B tests, and feed updates are documented.
How do I verify your results?
We provide context-rich reporting:
- SKU-level ROAS
- Contribution margins
- PMax asset group performance
- Search term mining results
- Feed improvement impacts
- Incremental revenue and new-customer percentages
What are your red flags?
We do NOT:
- Guarantee unrealistic results (“5x ROAS in 30 days”)
- Operate on autopilot scripts
- Decline audits
- Hide spend allocations
- Refuse to explain our decisions
- Require you to use our proprietary software
Our governance is transparent, and all decisions are tied to measurable outcomes.
Costs, Contracts & Pricing Models
What is your exact pricing model?
For e-commerce & retail brands, we use a 10% of Ad Spend model.
No additional minimum retainer is required.
Is there a minimum monthly ad spend?
No mandatory minimum from us. However, based on industry competitiveness, we’ll recommend a strategic starting budget that can generate statistically relevant data.
Are there setup or onboarding fees?
No hidden setup fees.
If a full account rebuild or Merchant Center restructuring is required, we outline the scope before starting.
What is the “True Cost” of PPC?
Two separate components:
- Ad Spend → Paid directly to Google.
- Management Fee → Paid to DesignoMate for strategy, optimization, and governance.
We never mix these costs or obscure how funds are allocated.
Do you require long-term contracts?
No long-term lock-ins.
Engagements operate with flexible terms based on scope and goals.
Is there a cancellation fee?
There is no penalty for cancellation.
We request 30 days’ written notice to transition assets and reporting.
Strategy & Execution (Man vs. Machine)
Do you rely on autopilot software?
No.
We use automation only where it provides value (Smart Bidding, PMax signals) but all strategy, decisions, and optimization are human-led.
How often is my account optimized?
Daily monitoring and adjustments 5–6 days per week.
Execution frequency depends on data volume and spend, but the account is never left idle.
Do you use templates or custom strategies?
All strategies are customized based on:
- SKU margins
- Inventory cycles
- Price competitiveness
- Seasonal patterns
- Customer acquisition vs. retargeting goals
No two stores receive the same structure.
What does “Active Management” mean?
It includes:
- Search term mining
- Feed optimization
- Margin-based bid adjustments
- Asset group restructuring
- Audience signal refinement
- Creative testing
- ROAS target adjustments by device, time, and location
- Pausing low-performing SKUs
- Allocating budget to high-margin products
Do you use SKAGs?
We use SKAGs selectively.
For high-volume search categories, SKAGs provide clarity.
For large SKU catalogs, consolidated structures or intent clusters are more efficient.
How do you handle bidding strategies like Max Clicks vs. Max Conversions?
For brand-new accounts:
- Start with data-gathering strategies (Maximize Clicks / Maximize Traffic / Low Target ROAS). Once sufficient conversion data is collected:
Scope of Work (Deliverables for E-Commerce)
Do you build or optimize landing pages?
Included in the service:
- CRO recommendations
- Page structure improvements
- Messaging adjustments
- Minor UX/UI edits
- A/B testing frameworks
Do you write ad copy and design creatives?
Yes—copywriting for Search, Shopping text components, and PMax assets is included.
Display/video creatives can be supported as add-ons.
Do you handle the technical setup (GA4, GTM, tracking)?
Yes.
We assist with:
- Google Tag Manager setup
- GA4 configuration
- Enhanced eCommerce tracking
- Conversion API integrations (if applicable)
Do you manage Merchant Center feeds?
Yes.
This includes:
- Feed cleanup
- Title + description optimization
- Attribute enhancements
- GTIN, MPN, brand checks
- Disapproval fixes
- Suppressed product recovery
- Supplemental feed management
Do you perform keyword research and competitor analysis?
Yes.
We analyze:
- Top search terms
- Competitor pricing
- Market gaps
- Margin opportunities
- Category trends
Do you handle remarketing and retargeting?
Yes.
Our retargeting funnels include:
- Cart abandoner recovery
- Product viewers
- Repeat customer targeting
- High-LTV segment creation
Reporting & Communication
How often will we communicate?
- Monthly performance review calls
- Weekly performance summaries (optional)
- Real-time dashboards for ongoing monitoring
What metrics do you report on?
We emphasize business metrics—not vanity metrics.
Primary Metrics:
- ROAS
- Revenue
- Contribution margins
- SKU-level performance
- New vs. returning customers
- CAC
- Profitability by campaign
Can you explain reports in natural language?
Yes.
Reports are written for decision-makers, not technical specialists.
Will I have a dedicated account manager?
Yes.
You work with a single strategist who owns your performance and communication.
Industry & Platform
Fit
Which platforms do you manage?
- Google Ads (Search, Shopping, PMax, Display, YouTube)
- Microsoft Ads (Bing Shopping)
- Meta Ads
- TikTok Ads
- Amazon Ads (Amazon PPC — optional)
Do you have Amazon PPC experience?
Yes, available upon request.
Do you have experience in my industry?
We manage e-commerce campaigns across:
- Fashion & Apparel
- Health & Beauty
- Electronics
- Home & Lifestyle
- Fitness & Equipment
- Food & Specialty Products
- Pet Supplies
- Hobby & Collectibles
How do I target niche or used items?
We use:
- Long-tail keyword strategies
- Exact-match precision
- High-signal audience segments
- Attribute-based feed optimization
- Pricing and condition-based modifiers
Is Google Shopping or Search better for my brand?
- Shopping is ideal for discovery and scale.
- Search is essential for high-intent buyers.
- PMax unifies the full funnel when enough data exists.
Frequently Asked Questions
What is the difference between PPC and SEO?
PPC: Paid, immediate, scalable visibility.
SEO: Organic growth, slower but sustainable.
How do I know if PPC is right for my business?
PPC is suitable when:
- You have inventory + fulfillment capacity
- You can handle increased order volume
- Your margins support paid acquisition
At what stage should I start PPC?
Once you have:
- Stable product supply
- Clear pricing
- A conversion-ready website
Is branding expensive? Do I need branding before PPC?
No.
As long as your store is functional and trustworthy, PPC can operate effectively.
What is the testing phase timeline?
Typical milestones:
- 30 days: Data collection
- 60 days: Pattern establishment
- 90 days: Optimization into stable ROAS
The Vetting Process (Before Hiring an Agency)
Should I pay for an audit?
Yes, if you want a thorough, unbiased evaluation.
A paid audit ensures genuine effort and expert involvement.
Can we do a pilot period?
Yes.
You may start with a 30–60 day pilot before moving into an ongoing retainer.
How do you ensure you’re not “learning on my dime”?
We follow a structured onboarding process:
- Historical data analysis
- Industry benchmarking
- Margin mapping
- Feed evaluation
- Conversion tracking verification
- Competitor landscape assessment
This reduces guesswork and prevents unnecessary spend during early phases.
Why E-Commerce Brands Choose DesignoMate
- Transparent pricing (10% of ad spend only)
- Full account ownership retained by the client
- Daily human-led optimization
- No proprietary lock-in tools
- Full Merchant Center and feed governance
- Proven PMax and Shopping frameworks
- Margin-based bidding strategies
- Dedicated strategist
- SKU-level reporting and decision-making
- Clear governance and documentation
Start with an E-Commerce PPC Diagnostic
Every partnership begins with:
- Feed evaluation
- Account audit
- Margin analysis
- Search term review
- Inventory insights
- Growth roadmap
This ensures your campaigns are structured for profitability from day one.